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2023 has arrived!  Even after all the ups and downs of 2022, we made it and It’s exciting to consider what lies ahead.  And If you run a small business, you probably want to know what the future holds for digital marketing. We publish this magazine to help local business owners make smarter, more informed decisions so let’s take a look…

Getting the word out about your small business can be more difficult than you originally anticipated due to your limited online visibility and resource constraints (like budget or time). But don’t worry, there are several ways to scale up your business’s marketing results on the cheap. Whether you have a limited budget, a tiny team, or a lack of direction the right…

Nano-influencers and micro-influencers are content providers and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers. They frequently fly under the radar because of their relatively small following.The cool part? Their conversion rates compete favorably with celebrities and individuals who have larger audiences, despite having a smaller following. In fact, Forbes claims that…

It’s probably no surprise to you that owning and operating a small business has significant hurdles. It takes a lot of effort to run your business on a daily basis, leaving you with little to no time to concentrate on marketing. But marketing has evolved. And that’s a scary thing to a lot of business…

In today’s digital world any edge your business can carve out against your competition is an advantage. And with the right set of marketing tools, you can grow your online presence and stay ahead of your competitors. Here are 10 digital marketing tools you give you an edge in 2023 1. Google Analytics Google Analytics is…

With Thanksgiving now over and in the rear-view mirror, we are right in the middle of the holiday season. But before you break out the Christmas decorations, you should finalize your holiday marketing plan. Because it’s not going to finalize itself. But the pandemic has completely changed the way people shop, so what is a small business…

Did you know that email is used by more than 4.5 billion people worldwide? And almost 80% of companies use it as their main way to find and retain customers. With numbers like that, it’s no surprise that hackers and scammers will find ways to take advantage of you.   These scammers utilize unsolicited emails, malicious links, and other methods…

Any local business that wants to succeed in today’s web-first world must implement a local marketing strategy. As consumers are king in the retail world and content is king in the online world, you must ensure your web content promotes your business locally and attracts your target audience. We’ll go over seven steps you can…

Did you know… 98% of consumers open their mail the same day it is delivered. 77% of people immediately go through their mail, and 72% bring it in as soon as they can? Even though we live in a digital age, direct mail marketing is still significant because it’s one of the best ways for…

It’s the age-old dilemma for small business owners: why do I have a low conversion rate despite a high amount of traffic? A website typically converts 2% to 5% of its visits into leads or sales. If you’re not getting results in this range, it’s time to examine your website and see what’s going on.  But…