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Are you tired of the same old advice on how to acquire customers on Social Media? You know the drill: define your target audience, optimize your profile, run promotions and offers, yada yada yada. Well, it’s time to shake things up and explore some unconventional strategies to help you stand out from the social media…

With over 3.5 billion active users combined, Facebook and Instagram have established themselves as essential social media platforms for businesses looking to engage with their audiences and acquire new customers. However, simply being present on these platforms isn’t enough to guarantee success. A well-thought-out customer acquisition strategy is critical for standing out from the competition…

Are you struggling to get your business noticed on social media? Do you want to maximize your reach on social media but have no idea where to start? Then listen up! It’s time to embrace the digital revolution and start caring about likes, shares, and followers – the Holy Trinity of modern-day success. But let’s…

In today’s world, a business’s reputation can make or break its success. With the power of social media and online review platforms, negative feedback can quickly spread and cause significant damage. If your business is struggling with a negative reputation, it’s important to take proactive steps to address the issue and turn things around. Here…

2023 has arrived!  Even after all the ups and downs of 2022, we made it and It’s exciting to consider what lies ahead.  And If you run a small business, you probably want to know what the future holds for digital marketing. We publish this magazine to help local business owners make smarter, more informed decisions so let’s take a look…

Getting the word out about your small business can be more difficult than you originally anticipated due to your limited online visibility and resource constraints (like budget or time). But don’t worry, there are several ways to scale up your business’s marketing results on the cheap. Whether you have a limited budget, a tiny team, or a lack of direction the right…

Nano-influencers and micro-influencers are content providers and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers. They frequently fly under the radar because of their relatively small following.The cool part? Their conversion rates compete favorably with celebrities and individuals who have larger audiences, despite having a smaller following. In fact, Forbes claims that…

It’s probably no surprise to you that owning and operating a small business has significant hurdles. It takes a lot of effort to run your business on a daily basis, leaving you with little to no time to concentrate on marketing. But marketing has evolved. And that’s a scary thing to a lot of business…

In today’s digital world any edge your business can carve out against your competition is an advantage. And with the right set of marketing tools, you can grow your online presence and stay ahead of your competitors. Here are 10 digital marketing tools you give you an edge in 2023 1. Google Analytics Google Analytics is…

With Thanksgiving now over and in the rear-view mirror, we are right in the middle of the holiday season. But before you break out the Christmas decorations, you should finalize your holiday marketing plan. Because it’s not going to finalize itself. But the pandemic has completely changed the way people shop, so what is a small business…